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The global Direct Selling industry, which had announced its grand entry into the mainstream Indian market in the mid-nineties, has always been under rigorous scrutiny from both the Indian media as well as regulatory authorities, thanks to its innovative business model. Under these trying circumstances a few committed industry observers had come forward to form self-regulating associations with the support of like-minded direct selling companies to safeguard the sanctity of this 21st century way of distributing products and services. FIDSI is one such association which has been at the forefront of representing the industry with various stakeholders.

Federation of Indian Direct Selling Industries (FIDSI) was formed in 2017 with an objective to bring all like-minded Direct selling entities on one united platform to showcase the true and bright image of Indian Direct selling, its virtues, values, its impact and benefits to the Consumer as well as to the national economy and society at large.

It was also formed to represent Indian Direct selling before the policy-makers to enable them to make an informed decision for making proper laws, rules and regulations in the interest of consumers as well as the Indian Direct selling companies, its entities and their direct sellers.

SHPL is one of the proactive member companies of FIDSI. It has been a part of its Governing Body playing a key role in fulfilling the vision, mission and objectives of the association. SHPL continues to be an integral part of this industry welfare eco-system and commits itself to be a leading player in safeguarding the dreams and aspirations of millions of people and families actively engaged in building a legitimate career in various direct selling businesses in India.

Click here to visit FIDSI web site and know its various activities.